- DIGITAL ADVERTISING
Boost visibility, generate leads, and raise more funds
Our full suite of digital advertising services includes everything you need to drive growth through Google Search & Display Ads, Facebook, Instagram, YouTube and more.
Running a successful digital ads campaign can be a bit of a minefield
The digital ads landscape is growing exponentially more complex and technical. There’s unparalleled potential in the information available—but how do you know when you’ve hit on the right data points?
That’s where we come in.
As a leading PPC (pay-per-click) agency, we find the data your nonprofit actually needs, manage your campaigns, and take the nerdy tasks off your hands. Our specialists work with you to design a robust campaign strategy, then monitor, improve and scale your digital ads performance.
Google Search Ads
Maximize your nonprofit’s visibility with Google Search Ads, ensuring your cause appears at the top of search results when people are actively seeking services like yours. We’ll help you connect with supporters, donors, and volunteers right when they’re searching for ways to make a difference.
Google Display Ads
Elevate your nonprofit’s reach with Google Display Ads, strategically placing your message across a vast network of websites to capture attention and inspire action. We’ll design compelling visuals and targeted campaigns that highlight your mission and drive engagement.
Facebook Ads
Harness the power of Facebook to build a vibrant online community for your nonprofit. Our targeted ad campaigns will increase your reach, promote events, and foster connections with supporters, turning followers into active participants in your mission.
Instagram Ads
Showcase your nonprofit’s impact with visually stunning Instagram campaigns. We’ll craft engaging posts and stories that highlight your cause, connect with a younger audience, and encourage donations and support through compelling visual storytelling.
YouTube Ads
Amplify your nonprofit’s voice with YouTube ads that captivate and inform. Our video campaigns will tell your story, demonstrate your impact, and reach a broader audience, turning viewers into passionate advocates for your cause.
Google Ads Grants
Did you know your nonprofit could receive up to $10,000 per month in free advertising through Google Ad Grants? We’ll help you unlock this incredible resource, creating cost-effective ad campaigns that boost your online presence, drive website traffic, and amplify your impact.
What our clients have to say
Ashley Cope
Executive Director, Darkroom Faith
“Thanks to Nerdy Nonprofit, we started generating 7x the leads per week and nearly 25x in our peak season. The impact was so significant we added a staff member to keep up with the leads. They took the time to explain the how and why behind each step of the process. They also asked great questions when I initially reached out for help. They are thorough, patient, and clearly engaged.”
Peter Jenkins
Director of Marketing, Zeeland Christian School
Tiffany Self
Director of Marketing & Communications, Alpha USA
“We feel extremely justified in investing all our resources in Nerdy Nonprofit’s services. The results were immediate and in only 3 months 24% of our leads were a direct result of their skills and advertising efforts. They are highly professional, pleasant to work with and most importantly, competent. We are finally out of the survival mode and their efforts resulted in a marked improvement in our enrollment. Thanks to Nerdy Nonprofit, we’re growing and we plan to continue using their services. It feels like they are an extension of our team and fully invested in helping us.”
Maya Tubic
Marketing & Admissions Director, The Waldorf School of DuPage
Our Process
Research
We practice due diligence in understanding your nonprofit's specific goals, challenges and mission. Then we strategize around your brand, finding the data that’s going to count most in your campaigns.
Strategize
From the first ad right to the end of your funnel, we’re with you every step of the way, ensuring your customer journey is generating the results you need.
Test
Our rigorous testing framework drives continuous improvement. By constantly experimenting and refining, we ensure your campaigns are always optimized for maximum impact and efficiency.
Optimize
We double down on our campaign successes post-launch. It’s not all about quick and easy wins—we’re hungry to take things to the next level, because we understand the stakes are high.
FAQ
frequently
asked questions
Is digital advertising really necessary for nonprofits, or is it more for businesses?
Digital advertising is essential for nonprofits just as much as it is for businesses. Whether you’re aiming to increase donations, promote events, or raise awareness for your cause, digital advertising can help you reach your goals more effectively. It allows you to connect with your target audience, whether locally or globally, and ensures that your message reaches the right people at the right time. In today’s digital age, being visible online is crucial for engaging supporters and expanding your nonprofit’s impact.
How much will it cost? Do we have the budget?
The cost of digital advertising varies depending on your organization’s goals, the platforms you choose, and the audience you want to reach. At Nerdy Nonprofit, we understand that budgets can be tight, so we work with you to create an affordable strategy that maximizes your impact without stretching your resources. For a personalized estimate and to discuss how we can tailor a plan that fits your budget, we encourage you to contact us directly.
How much time and effort will it take from us?
Getting started with digital advertising requires some initial input from your team, but we handle the heavy lifting. We’ll need your insights into your organization’s mission, goals, voice, tone, and visual identity. If you already have copy and creative assets, we’re happy to use those; if not, we can create them for you. Even if you have no experience with digital marketing, we’re here to guide you every step of the way, ensuring a smooth and efficient process that fits your schedule.
How can we be sure we're spending wisely and not wasting money on ads?
We prioritize making every dollar count by implementing conversion tracking to ensure that your ad spend is directly tied to tangible results. Whether it’s leads, form submissions, event registrations, or donations, we track each click to see how it contributes to your goals. Our data-driven approach means that we’re constantly monitoring and optimizing your campaigns to improve performance. By analyzing what’s working and what’s not, we refine your strategy to maximize impact, minimize waste, and ensure that your investment is delivering meaningful outcomes for your nonprofit.
How long does a digital advertising campaign last?
The length of a digital advertising campaign depends on your nonprofit’s specific goals and needs. However, we typically recommend committing to a campaign for at least three months. This timeframe allows us to optimize your ads effectively, gather valuable data, and make necessary adjustments to ensure the best possible outcomes. Longer campaigns often lead to stronger, more sustainable results.
What is the difference between PPC and digital advertising?
There’s actually no difference between PPC (Pay-Per-Click) and digital advertising—it’s just a matter of terminology. PPC is a type of digital advertising where you pay each time someone clicks on your ad. Digital advertising encompasses PPC as well as other strategies like display ads, social media ads, and more. Whether you call it PPC or digital advertising, the goal is the same: to get your message in front of the right audience.
