The Google Ad Grants program provides free ad spend to eligible nonprofits
Imagine the impact your nonprofit could make with an extra $10,000 per month of free Google Ads? That’s up to $120,000/year to reach more people, raise awareness for your cause, and make a bigger difference.
What is it?
The Google Ad Grants program provides qualifying nonprofit organizations with $10,000 to spend on their outreach efforts. Our team of Google certified specialists and nonprofit experts can help you with the application, setup and management process, ensuring that you make the most out of this opportunity.
Raise awareness, attract donors, & recruit volunteers
How it works
Our process for getting your nonprofit ad grants up and running
Free Consultation
Our team of Google Ad Grants consultants are experts in the nonprofit industry. We work with all types of organizations, big and small, every day. Our experience in the nonprofit sector means we can save you time and frustration by hitting the ground running and taking care of everything for you.
Grant Acquisition
Sit back, relax and let us take care of the heavy lifting of getting your Google grant approved. If we need any paperwork from you during the process, no worries, your Nerdy Nonprofit success manager will reach out to you. They're like superheroes, but with better filing skills.
Website Readiness
One of the things that Google likes to see is a website that meets certain standards. But no need to stress, our team of experienced developers are here to help. They'll take a look at your website and make sure it meets the criteria. If there are any issues, no problem, we'll work together to resolve them.
Google Ads Setup
Our team of Google Ads specialists will create ad campaigns for each of your services, programs, or areas of focus. We'll pick the perfect keywords, write ads that will make search results sing, and test different versions until we hit the jackpot. You just tell us your objectives and we'll take care of the rest.
What our clients have to say
“Working with Tim at Nerdy Nonprofit has taken the stress out of managing our Google Ad Grant. Their expertise has transformed it into a valuable asset for our organization, leading to noticeable improvements in our outreach. We’re very pleased with the results and look forward to continuing our partnership!”
Josh Chappell
Manager of Marketing, Truth78
Ashley Cope
Executive Director, Darkroom Faith
Tiffany Self
Director of Marketing & Communications, Alpha USA
“Thanks to Nerdy Nonprofit, we started generating 7x the leads per week and nearly 25x in our peak season. The impact was so significant we added a staff member to keep up with the leads. They took the time to explain the how and why behind each step of the process. They also asked great questions when I initially reached out for help. They are thorough, patient, and clearly engaged.”
Peter Jenkins
Director of Marketing, Zeeland Christian School
Monthly Management & Compliance
Our process for keeping your nonprofit ad grants up and running
Compliance Oversight
The Google Grant renews each month giving you another $10,000 to spend, as long as you are compliant with Google’s rules. But don't worry, we're like your personal compliance wizards. We know exactly how to keep you in compliance with the dozens of regulations.
Monthly Reporting
You'll receive monthly performance highlights to showcase the incredible impact that your Google Ad Grants are having to help your nonprofit reach more people and do more good.
Ad Management
We'll keep an eye on your keywords, headline copy, and overall ad performance to keep things updated and running in tip top shape. Need to add a new service or offer? Just let us know and we'll take care of it!
Exclusive Discounts
Want to run additional ads beyond your Google Grant? As part of the Nerdy Nonprofit family, you'll get exclusive discounts on digital marketing services beyond your Google Grant.
Pricing
Priced affordably as part of our mission to make this benefit accessible to nonprofits of all shapes and sizes.
Grant Acquisition & Ads Setup
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Strategy call to determine audience and goals
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Website readiness audit
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Guided grant acquisition process
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Google Ads account setup
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Keyword research
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Google Analytics conversion tracking setup
Monthly Management & Compliance
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Compliance monitoring to keep your grant active
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Unlimited ad management updates
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Monthly campaign optimization
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Monthly reports you can share with your team
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Annual strategy calls on Zoom
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Discounts on additional ad management services
IMPORTANT Who's eligible?
To be eligible for a Google Ad Grants account, you must be recognized by the IRS as tax-exempt 501(c)(3) organization.
Churches that are automatically considered tax-exempt under group exemption must still obtain recognition of 501(c)(3) tax exemption from the IRS to qualify for the Google for Nonprofits program.
Your organization is not eligible for Google for Nonprofits if it is a:
- Governmental entity or organization
- Hospital or healthcare organization
- School, academic institution, or university
FAQ
frequently
asked questions
What happens if we don’t use the full $10,000 ad budget each month? Does it roll over?
No, the unused portion of the $10,000 ad budget does not roll over to the next month. Google Ad Grants operate on a “use it or lose it” basis each month. But don’t worry—at Nerdy Nonprofit, we’ve helped over 50 nonprofits like yours make the most of their ad grants. We have a playbook specifically designed to maximize your monthly ad spend and ensure you’re getting the full benefit of the $10,000 available to you.
Can Google Ad Grants help us with local outreach, or is it more effective for reaching a broader audience?
While Google Ad Grants can be used for local outreach, it tends to be most effective when targeting a broader radius. To fully leverage the $10,000 monthly budget, we recommend a strategy that combines local targeting with broader campaigns that reach national or global audiences. By doing so, we can ensure your ads have a wider impact while still connecting with your local community. We’ll work with you to strike the right balance, so you can maximize your reach and achieve your mission.
How do we ensure our ads comply with Google’s policies and avoid getting suspended?
Google’s policies for Ad Grants are detailed and complex, but that’s where we come in. At Nerdy Nonprofit, we have the expertise to navigate these rules for you. We handle everything from ad creation to ongoing monitoring, ensuring your campaigns stay compliant so you can focus on your mission without worrying about potential suspensions.
What happens if Google denies our application?
If Google denies your application for the Ad Grants program, all is not lost. We can help review the reasons for the denial, make necessary adjustments, and guide you through the reapplication process. Our goal is to get you approved so you can start benefiting from the grant as soon as possible.
What if we already have a Google Ads account?
If you already have a Google Ads account, you can still apply for Google Ad Grants. However, the account used for the Ad Grants must be separate from any existing paid accounts. We can help you set up a new account specifically for the grant and ensure everything is properly configured to meet Google’s requirements.
Can the Google Grant also pay for Nerdy Nonprofit’s services?
No, the Google Ad Grant cannot be used to pay for services like those provided by Nerdy Nonprofit. The grant funds can only be used for Google Ads campaigns. However, we offer affordable service packages specifically designed for nonprofits to help you get the most out of your grant and achieve your outreach goals.
