Helping nonprofit marketers reach more people, save more time, and do more good.


The Google Ad Grants program provides free ad spend to eligible nonprofits

Imagine the impact your nonprofit could make with an extra $10,000 per month of free Google Ads? That’s up to $120,000/year to reach more people, raise awareness for your cause, and make a bigger difference.

What is it?

The Google Ad Grants program provides qualifying nonprofit organizations with $10,000 to spend on their outreach efforts. Our team of Google certified specialists and nonprofit experts can help you with the application, setup and management process, ensuring that you make the most out of this opportunity.

Raise awareness, attract donors, & recruit volunteers

How it works

Our process for getting your nonprofit ad grants up and running

Free Consultation

Our team of Google Ad Grants consultants are experts in the nonprofit industry. We work with all types of organizations, big and small, every day. Our experience in the nonprofit sector means we can save you time and frustration by hitting the ground running and taking care of everything for you.

Grant Acquisition

Sit back, relax and let us take care of the heavy lifting of getting your Google grant approved. If we need any paperwork from you during the process, no worries, your Nerdy Nonprofit success manager will reach out to you. They're like superheroes, but with better filing skills.

Website Readiness

One of the things that Google likes to see is a website that meets certain standards. But no need to stress, our team of experienced developers are here to help. They'll take a look at your website and make sure it meets the criteria. If there are any issues, no problem, we'll work together to resolve them.

Google Ads Setup

Our team of Google Ads specialists will create ad campaigns for each of your services, programs, or areas of focus. We'll pick the perfect keywords, write ads that will make search results sing, and test different versions until we hit the jackpot. You just tell us your objectives and we'll take care of the rest.

Monthly Management & Compliance

Our process for keeping your nonprofit ad grants up and running

Compliance Oversight

The Google Grant renews each month giving you another $10,000 to spend, as long as you are compliant with Google’s rules. But don't worry, we're like your personal compliance wizards. We know exactly how to keep you in compliance with the dozens of regulations.

Monthly Reporting

You'll receive monthly performance highlights to showcase the incredible impact that your Google Ad Grants are having to help your nonprofit reach more people and do more good.

Ad Management

We'll keep an eye on your keywords, headline copy, and overall ad performance to keep things updated and running in tip top shape. Need to add a new service or offer? Just let us know and we'll take care of it!

Exclusive Discounts

Want to run additional ads beyond your Google Grant? As part of the Nerdy Nonprofit family, you'll get exclusive discounts on digital marketing services beyond your Google Grant.


Priced affordably as part of our mission to make this benefit accessible to nonprofits of all shapes and sizes.

Grant Acquisition & Ads Setup

$ 999 one time
  • Strategy call to determine audience and goals
  • Website readiness audit
  • Guided grant acquisition process
  • Google Ads account setup
  • Keyword research
  • Google Analytics conversion tracking setup

Monthly Management & Compliance

$ 249 per month
  • Compliance monitoring to keep your grant active
  • Unlimited ad management updates
  • Monthly campaign optimization
  • Monthly reports you can share with your team
  • Annual strategy calls on Zoom
  • Discounts on additional ad management services

IMPORTANT Who's eligible?

To be eligible for a Google Ad Grants account, you must be recognized by the IRS as tax-exempt 501(c)(3) organization.

Churches that are automatically considered tax-exempt under group exemption must still obtain recognition of 501(c)(3) tax exemption from the IRS to qualify for the Google for Nonprofits program.

Your organization is not eligible for Google for Nonprofits if it is a:

  • Governmental entity or organization
  • Hospital or healthcare organization
  • School, academic institution, or university